The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
FI: 2,848
Type: Article
Artículo original
Year: 2021
Writers
Gomez-Carmona, D; Munoz-Leiva, F; Liebana-Cabanillas, F; Nieto-Ruiz, A; Martinez-Fiestas, M; Campoy, C.
Magazine
Title: ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE
Quartile
- Q2